A digital twin is a calibrated 3D model of the physical product: true geometry at real scale, materials tuned against samples, every editable part named. Set it up once and every product image, video, colorway, and spin renders from it. Start from CAD or a 3D file, a few photos, or have us build it.
01GeometrySilhouette checked
02MaterialsSurface response set
03FinishGrain and stain set
04ScaleReal dimensions
A digital twin in Glossi is a prepared 3D model of the physical product: correct geometry at true scale, materials calibrated against real samples, artwork placed exactly, and every editable part named in a clean hierarchy.
Accuracy is the whole game. When the model matches the product, anything you render from it is the product. When it is off, every image, video, and colorway made from it inherits the error.
So you set the twin up once, then work from it everywhere. New angles, scenes, colorways, spins, and motion render from the same model, whether that is one product or a full catalog. The twin lives in your Asset Library with its source file attached, ready for Studio and Pipeline.
Explore the Live 3D Studio
Most teams start with files they already have. Photos work when you have nothing else. And when the model has to match the product exactly, we build it for you.
GLB, glTF, FBX, OBJ, STEP, STP, USD, and USDZ upload directly. Glossi keeps the source linked and prepares an optimized version for Studio.
Photos of your product generate a draft 3D model in the app. Stage it, light it, and render it right away.
We prepare your CAD, scan the physical sample, or build from references. The model is checked against the real product before it reaches Studio.
Start with one model or a full catalog. Glossi keeps each source file linked and creates an optimized version for Studio.
Use this to test one product or move a contained library.
Send prepared work to Glossi from the source tool.
Talk to us about an API, DAM, or PIM connection.
Material response
Surface structure
Edge detail
True scale and correct geometry come first. Then we build the seams, folds, materials, finishes, and artwork that make the product recognizable.
Check the silhouette, proportions, dimensions, edge shapes, and visible construction against the product references.
Reproduce seams, folds, stitching, embossing, hardware, openings, and other category-specific details.
Set surface texture, roughness, reflection, translucency, and refraction so each finish responds correctly to new lighting.
Map labels, logos, decals, graphics, and color to the correct surfaces at the correct scale.
Build a clean hierarchy, name the editable parts, and connect materials so colorways switch without touching the geometry.
The geometry, proportions, labels, and materials stay fixed. Set new angles, crops, scenes, colorways, and motion for each channel.
Give every SKU one place for its source files, notes, 3D model, and Studio projects.
Whether you upload, generate, or have us build depends on the product and the final views you need.
No. If you have CAD or any common 3D file, upload it directly. If you only have photos, generate a starting model in the app. If you want production-grade accuracy without doing the work yourself, we build the model for you.
Yes. In the app, product photos generate a draft 3D model in about a minute, drawing from your monthly usage. Drafts are good for staging scenes and testing shots. Production accuracy usually needs a prepared model.
GLB, glTF, USD, USDZ, FBX, OBJ, STEP, and STP upload directly. STL, IGES, DAE, and other formats are covered in the docs.
Correct geometry at true scale, materials calibrated against the real product, artwork placed exactly, named parts, and a clean variant hierarchy. A prepared model renders correctly in any scene and lighting.
Yes. For built-for-you models we choose the capture method around the product shape and its surfaces. Some products scan well. Others are better built from CAD or modeled by hand.
We scope the requirements from the views you need, route the work to a specialist suited to the product category, check the model against the real product, and deliver it prepared for Studio.
A free account lets you upload a model or generate one from photos today. For production-grade twins across a catalog, send us a representative set and we will map the right path for each product family.