Arccos Golf uses Glossi to Power its biggest product launch yet
The Link Pro launch required a variety of content, from dynamic videos to composite product bundles, to tell their product story.
Overview
Arccos Golf is renowned for its cutting-edge golf analytics technology. When they were set to launch the Link Pro, a diverse and compelling package of digital assets was crucial for showcasing the product's unique features effectively.
Challenge: Diverse Content Needs for the Link Pro Launch
The Link Pro launch required a variety of content, from dynamic videos to composite product bundles, to truly capture the essence of the product. Previously, Arccos Golf's reliance on external agencies for creating such content led to soaring costs without the flexibility and speed they needed.
Solution: Turning to Glossi
Glossi offered Arccos Golf a swift and cost-effective solution. The platform enabled the in-house team, led by Joe Cavadini and including other members of his team with minimal 3D experience, to create a broad range of materials. With Glossi.io, they efficiently produced videos, transparent renders for product bundles, and more, all in-house.
Results: Comprehensive and Rapid Content Creation
Diverse Content on Demand: Glossi empowered Arccos Golf to rapidly produce a variety of launch materials, from engaging videos to detailed product bundles, showcasing the Link Pro in all its glory.
Cost-Effective Production: By bringing content creation in-house utilizing Glossi, Arccos Golf significantly cut down on the expenses associated with external agencies.
Launch Success: The diverse and high-quality content enabled by Glossi.io contributed to the most successful product launch in Arccos Golf's history, enhancing customer engagement and driving sales.
Voices from Arccos Golf
Joe Cavadini highlighted the platform's role: "Glossi was pivotal for our launch. It gave us the control and flexibility we needed to create a wide array of content quickly... Glossi has quickly become a crucial part of our workflow and made it surprisingly easy for someone like me, new to 3D, to contribute significantly to our launch materials."
Conclusion: A New Approach to Product Launches at Arccos Golf
With Glossi, Arccos Golf has redefined its approach to product launches. The platform's ability to facilitate the rapid creation of diverse and engaging content internally has not only saved costs but also set a new standard for how the company will introduce innovations like the Link Pro to the market in the future.