At the 3D Pipeline Workshops at SIGGRAPH 2025, Glossi and RapidPipeline presented a joint solution for one of the most persistent bottlenecks in e-commerce: turning 3D product data into usable, on-brand visual content at scale.
The core problem is familiar. Brands already have 3D models — from CAD tools, configurators, scans, design software. But getting from a raw 3D file to a finished product image or video still involves too many disconnected steps, manual handoffs, and specialized tooling.
This integration eliminates that gap.
How It Works
RapidPipeline handles the technical layer: accepting 3D files from 25+ formats, automatically converting, optimizing, and preparing them for real-time rendering. No manual cleanup. No format headaches. No lost fidelity.
Glossi handles the creative layer: a browser-based Unreal Engine studio where teams light, style, animate, and export production-quality images and video — without installing anything.
Together, the two form a single pipeline from raw CAD file to finished campaign asset.
Ingest
Upload 3D files from any source — CAD, scan, configurator, design tool. RapidPipeline accepts 25+ formats automatically.
Optimize
Models are automatically converted and optimized for real-time rendering while preserving CAD-true geometry and material accuracy.
Create
Optimized assets flow into Glossi’s browser studio, where creative teams produce images, video, and animations with full control over lighting, camera, materials, and environments.
Scale
Templates and programmatic controls let teams apply consistent styling across entire product collections — hundreds or thousands of SKUs.
Why It Matters
Accepts models from CAD, configurators, scans, and design tools — 25+ formats with no manual prep.
Product geometry and materials are preserved through the entire pipeline. No approximations, no drift.
Creative teams produce content directly in the browser. No specialized software. No render farm.
The traditional workflow for producing product visuals involves weeks of coordination between 3D specialists, photographers, and creative directors. Each SKU compounds the cost. Each new channel multiplies the work.
With this integration, what once took weeks now takes minutes. Visual production becomes accessible to marketing and e-commerce teams directly, without sacrificing quality or brand accuracy.
Early pilots estimate brands can save hundreds of thousands of dollars per year by eliminating traditional photoshoots, render queues, and repetitive manual workflows — while dramatically increasing speed and flexibility.
From Weeks to Minutes,
From Files to Campaigns
The 3D file already exists. The brand standards already exist. What was missing was a pipeline that connects the two without manual steps, format conversions, or specialized tooling in between.
RapidPipeline provides the technical infrastructure. Glossi provides the creative interface. Together, brands can finally unlock the full value of their 3D product data — turning files into campaigns at the speed their business demands.